Insights
- Burberry Launches Capsule Collection with Chinese Artist Qian Lihuai that is a Year of the Snake capsule collection in collaboration with renowned Chinese bamboo artist Qian Lihuai.
- The collection highlights red-themed designs symbolizing luck, featuring outerwear, dresses, accessories, and miniature items like puffer jackets and scarves.
- Qian Lihuai’s nine handwoven bamboo sculptures, inspired by Burberry’s heritage, embody themes of love, unity, and support, showcased in the campaign and store displays.
A New Year Celebration with Burberry’s Innovative Capsule Collection
British Burberry Launches Capsule Collection with Chinese Artist Qian Lihuai, The great luxury fashion house has unveiled a captivating capsule collection in collaboration with acclaimed Chinese artist Qian Lihuai to commemorate the Year of the Snake. This exclusive collection, steeped in tradition and modernity, pays homage to Chinese culture while introducing fresh designs that align with Burberry’s iconic style.
Grounded in red—a color synonymous with prosperity and good fortune in Chinese culture—the collection features a seasonal reinterpretation of the classic Burberry Check alongside a unique B Snake motif, symbolizing the year’s theme. From trench dresses to puffer jackets, the collection offers versatile wardrobe options for all. Accessories such as silk and cashmere scarves, leather wallets, hats, and bag charms make for perfect festive gifts, blending tradition with contemporary style.
Burberry Meets Qian Lihuai: A Fusion of Art and Fashion
As part of the celebration, Burberry partnered with Qian Lihuai & Burberry Launches Capsule Collection with Chinese Artist Qian Lihuai, a renowned bamboo-weaving artist from China. Qian’s artistry represents a seamless connection between Burberry’s heritage of weaving and the timeless craft of bamboo art. Burberry’s innovative gabardine fabric and iconic Burberry Check serve as inspiration for this collaboration, bringing a modern touch to a cherished tradition.
Qian Lihuai crafted nine breathtaking bamboo sculptures for the collection. Dubbed the “Us” series, these intricate serpentine forms are featured prominently in Burberry’s campaign and flagship store displays. These sculptures, representing themes of love, family, and unity, embody the spirit of the Year of the Snake, celebrating individuality and interconnectedness.
The Campaign: A Visual Symphony of Culture and Craft
Burberry’s campaign stars brand ambassador Zhang Jingyi, with visuals captured by acclaimed photographer Walter Pfeiffer. The campaign beautifully merges the essence of Burberry’s luxurious aesthetic with the artistry of Qian’s bamboo sculptures. Each piece stands as a testament to the unbreakable bonds of family and the timeless beauty of Chinese traditions.
Burberry Launches Capsule Collection with Chinese Artist Qian Lihuai where they showcase Store windows across key locations in China reflect this artistic collaboration, featuring abstract bamboo installations that narrate the story of unity and support. This creative endeavor connects customers to Burberry’s message of celebrating cultural heritage while embracing contemporary innovation.
Burberry’s Vision: Redefining Festive Fashion
Burberry Launches Capsule Collection with Chinese Artist Qian Lihuai transcends conventional fashion boundaries, offering a fresh perspective on seasonal celebrations. The thoughtful inclusion of intricate designs and meaningful collaborations showcases Burberry’s commitment to blending culture, art, and luxury.
Artist Qian Lihuai remarked, “I’ve always been drawn to Burberry’s signature patterns, and it struck me how the textures and colors have an extraordinary resemblance to the intricate designs found in bamboo weaving. It feels like a natural connection.”
A Modern Take on Tradition
Zhang Jingyi, Burberry’s brand ambassador, shared her thoughts on the collaboration: “The Year of the Snake is a new beginning—a moment to open a fresh chapter. Shooting Burberry’s campaign gave me a sense of connection, especially collaborating with photographer Walter Pfeiffer and the intricate bamboo art installations by Qian Lihuai. Creating unique festive memories with Burberry was an absolute joy.”
Why This Capsule Collection Matters
Burberry’s innovative approach demonstrates how fashion can serve as a platform for cultural expression and artistic collaboration. This capsule collection not only celebrates the Year of the Snake but also highlights the importance of sustainability and craftsmanship in modern luxury.